About ETI
The Ethical Trading Initiative (ETI) is a leading alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe. Their vision is a world where all workers are free from exploitation and discrimination, and enjoy conditions of freedom, security and equity.
Our challenge
After a brand review of their positioning, ETI needed a visual identity refresh that expressed their clear and bold ambition. We provided strategic consultancy on positioning. TLC undertook a complete review of the visual identity design system including the logo, colour, typography, photography and graphic language. We then consulted on updating the design of the website and created a range of digital templates for email marketing and key member documents.
