About Berkeley Foundation
Established by the Berkeley Group in 2011, the Berkeley Foundation has committed over £18 million to more than 130 charities and worthy causes since its inception.
Our challenge
Without an established visual identity, the Foundation required a comprehensive kit of parts for their brand. The new identity brought clarity and energy to communications, establishing a broader and more dynamic colour palette, accessible typography, photography principles, and a new visual asset – Pen Marks – which express the personality of the people behind the Foundation.
